The fiber comes from the same bast plant family as hemp, linen, flax and ramie do. Mesta, or Kenif, botanically known as Hibiscus Cannabinus. Jute is obtained as an extract from the bark of the jute plant. The stem of the plant is cut during harvesting but root remains within the soil By the process of bio-degradation, these roots decompose in due course of time and enrich the soil for subsequent crops.

Jute, a natural golden fiber, symbolic to coarse and rough, strong and sturdy, has now been revolutionized and refined by the environmentally conscious fashion industry and incorporated in its various products.

Jute is gaining popularity for good cause. The alternative may not come as cheap as its plastic counterpart, but the price paid will still be cheaper at the cost of saving the environment for our coming generations.

Inherent Qualities:

• Environment friendly as it is biodegradable.
• Does not generate toxic gases on combution.
• High tensile strength.
• Low extensibility, high frictional resistance.
• Good dimensional stability.
• Cheapest of all the natural fibres.